New 1 Day Painting Franchise Launch

painting and decorating franchise

The UK is experiencing a national shortage of Painters and decorators (Oct 2015 Daily Mail)

UK 1 Day Painting Franchise

Done in a Day is a new UK 1 day painting franchise with brilliant franchisee marketing and fantastic franchisee training and support.

On the same day that Done in a Day launched their brilliant new 1 day painting franchise the Daily Mail ran an article confirming that the UK has a critical shortage of painters and decorators, it’s no wonder then that Done in a Day is experiencing such high levels of demand.

The Yorkshire based company has dragged the painting industry into the 21st century with modern technology, brilliant branding, professional customer service and a marketing campaign designed by professional marketers which is truly industry leading. All this means that for a franchisee the business is a turn key opportunity that gets you into cash flow quickly.

You can find out more about the business on  but if you’d like to jump right in and get the franchise prospectus delivered to you today then please drop us a line and we’ll sort that out for you pronto!

Franchisor Small Claims Court Case

We had a day in court recently helping a previous client in a case where the franchisee felt that the franchisor had misrepresented the commercial potential of the franchise. This is not an uncommon gripe amongst franchisors in our experience. The case was heard behind closed doors in the small claims court as the sum the franchisee wished to be refunded amounted to just over £12,000 (even though the limit is supposed to be £10,000)! Anyway, after a day of debate our client won and the franchisee went home empty handed to pay their legal costs, the judge made some interesting points in his summing up as follows.

Mediation: The judge felt the case should have been dealt with through arbitration or mediation rather than come to court and this didn’t help the franchisees case since they applied for the case in the first place.

Proof: The judge dismissed a large number of points made by the franchisee which couldn’t be proved and were simply one persons word against the other. The franchisor was better prepared and were able to satisfy the judge on may points due to supporting evidence and expert witness statements from Andy Cheetham and others of the commercial potential of that franchise format.

Marketing Materials: The judge felt that it was acceptable that marketing and verbal points made in meetings would naturally be more “enthusiastic” than the legal contract and he was happy that the court differentiated between the two.

Due Diligence: The judge felt that the franchisee hadn’t done enough due diligence before signing the agreement and had they done so they would have been better informed about the commercial potential. The judge told the franchisee that it should always be accepted that there is a commercial risk attached to starting a business which the franchisee should have accepted.

The hearing lasted all day and cost all parties money but once again it was the franchisee who lost due to a number of factors and the reality of a commercial risk.

Andy Cheetham, MD of Lime Licensing Group said, “The lesson here is that franchisors should do what they can to point out the commercial reality of their business and document that to the franchisee, and franchisees should carry out adequate research into the model and their personal suitability to replicate it.”

New Franchise Directory

UK Franchise Directory

Lime is delighted to be able to announce that we are exclusively managing what will be the UK’s largest franchise directory The site will eventually list every franchise in every sector as well as service providers (like us), franchise websites, lawyers etc etc and goes live in September 2015. The site does not charge for inclusion unlike other franchise directories and is designed to run predominantly on a mobile device – so that’s something different!

Let them know you’re a franchise professional and get your details listed by clicking here.

10 reasons to sell your existing franchise

There comes a time in every franchisees life when it’s time to sell up and try something else, or maybe retire, either way the thought of selling their franchise starts creeping up again and again until eventually it’s an itch that must be scratched! Maybe that itch comes from:

1) The franchisee has run the business for a while and simply wants a change rather than commit to another 5, 7 or 10 year term – this is very common,
2) The franchisor and the franchisee don’t agree with the direction the brand is taking – this may or may not be an issue for a buyer.
3) The franchisee wishes to sell to release capital for something else
4) The franchise is profitable stable and doing well, and the owner thinks this is the right time to realise it’s full value
5) The franchise isn’t working for the franchisee – but it might do for someone else
6) The franchisees personal circumstances have changed, maybe through divorce, or a partner’s work situation, or the arrival of a young family etc etc and the business no longer fits with their situation.
7) The franchise is failing and the owner has lost the will to fix it – in which case a new owner is often the only fix required
8) Some franchisees have found their skill set isn’t ideal for the business and need to do something else
9) The Franchisee wishes to retire
10) The Franchisor owns the franchise and wishes to appoint a franchisee to run it

Either way, there’s a lot of demand for established franchises, or franchise resales as they are often called. It’s a big deal for the franchisee but all part of the cycle of life in franchise land. It’s actually a bigger issue for franchisors but thankfully with a bit of goodwill from all parties there is a real win win that can be achieved.

Selling an established franchise needs a bit of marketing spend for the key business transfer websites, a few hundred quid in most cases, some search engine time followed up by energetic prospecting to chase interested parties, and shameless social media and forum work, along with filtering out nosey parkers and tyre kickers. When that’s combined with a franchisors database and that of our own which now has 28,000 franchise buyers on it there’s a very good chance that enquiries will come in and a potential buyer will be found.

When we coordinate franchise resales we work closely with all parties so that the franchisor also has the opportunity to benefit from the leads coming in resulting in additional start ups being sold. This isn’t a contentious point with the outgoing franchisee because all enquiries will have to meet the franchisor at some point anyway so we may as well embrace that now and have reigns on it from the outset.

Here’s a little animation about Lime’s franchise resale service.

Franchise department KPI’s

Its surprising how many brands don’t know exactly what it costs them to recruit a franchisee, or how many meetings they need to appoint a suitable franchisee etc etc.  Let’s cut to the chase and list out the key KPI’s that we measure with our clients:

1) Average Cost Per Lead (ACPL) – this is the total marketing spend divided by the number of franchise enquiries. When you first start measuring this you’ll get some odd results as you input a new advertising expense that hasn’t generated leads yet, it skews the kpi’s but once a Franchisor is rolling with a regular pipeline then the figures settle down and become a key measure.  e.g £25/lead

2) Total & Average Leads In Month By Month: You need to keep the leads rolling in and when it drops it’s time to change things or commit more budget.

3) Average Leads To Meetings (ALTM) – This is the ratio of how many of those leads you need to generate to result in a meeting and it is an indication of how well received your franchise offering is and how well the leads are being pre qualified. e.g ALTM 1:25 means 1 meeting from 25 leads

4) Average Cost Per Placement: This is the total marketing cost divided by the number of appointments and this is important to be built into the franchise fee. Remember too that the cost of third parties who assist in the recruitment process should be incorporated into this figure. e.g ACPP £4000/franchisee

5)  Net Network Size (NNS) – Note the word net here! Mature franchisors shrink as well as grow and the net network size in a mature franchisor can show where the happiness factor is.  Over time the impact of franchise departures or terminations becomes sobering reading for a franchisor and so this is a key number to measure. However,  elite franchisors look carefully at the number of departures and aim to introduce strategies to minimise losses or even change the overall fee structure or support levels if there is a problem with franchisees leaving the network.

6) Number of Resales: We would think that if 10% of a network changes hands each year there’s nothing too worrying about that. But if 20% of the network is up for sale or changing hands then something is amiss. Analyse why this is because too many resales flags up non renewals down the line so it’s time to act if this % becomes too high – did you appoint franchises to people that you wish you hadn’t, is the model unprofitable for too many?

7) Leads & Placements Per Media: When you accurately track where your leads and sign ups truly come from it can steer your future marketing decisions in the right direction rather than assuming that you need to be at THAT show or in a certain magazine. e.g £x on Website A, £X on magazine B, £X on PR, £X on Expo 1 etc etc. Lime Licensing Groups multi brand / multi sector experience provides valuable insights for our clients as to where the elite franchisors are active/successful/unsuccessful etc etc and whether or not our clients should consider following suit.

If you’re still in the dark ages and aren’t using a CRM system then for goodness sake start doing that and set up keywords and catagories that make it easy and quick to log all of the above.

Lime Licensing Group provides it’s clients with extensive kip’s and expert interpretation of those kpi’s because remember that there are lies, damn lies and statistics! We then benchmark those against what the best in the industry are experiencing and can provide reassurance that you’re on the right track or suggest new activities and direction to move a brand back into a productive phase that helps both the Franchisor and also it’s franchisee network to prosper.

Brand Name Licensing

Question 1: How many of your current staff are experts in brand licensing? Answer – probably none.

Question 2: How many great brands never consider licensing their name to others? Answer – Quite a lot!

Question 3:  Why don’t all Brand Owners create a licensing programme? Answer – You’ve got us on that one!

We’re very well known for our franchising pedigree with numerous market leaders as clients, however our roots lie in brand name licensing and we have floated in and out of this niche sector throughout our commercial lives. We set up a licensing deal with Scooby Doo a while back which saw the loveable super sleuth and his friends on a range of greeting cards sold the length and breadth of the country. We have also previously set up a licensed distribution networks in the music industry distributing music, video and dvd’s with international music artists including Elaine Page, Tom Jones, Frank Sinatra and the Rat Pack as well as many compilation albums. Our retail distribution of around 10,000 independant outlets gave our licensing clients an amazing platform to expand quickly. So we know a thing or two about licensing and this year Lime Licensing Group is formalising our Brand Name Licensing activities through membership of the international licensing trade association; LIMA.

Check out our pages on this website which provide an overview of brand licensing and feel free to call us with any queries about the prospects for your own brand.


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