Our management team has unrivalled expertise in franchisee recruitment in the UK. This isn’t some throw away statement either because more than any other advisory firm our experience comes from both ownership of franchise companies as well as managing dozens of recruitment campaigns for franchising entrepreneurs in a consultancy capacity.
Our strength and focus lies in recruiting franchisees in the UK. It doesn’t matter if you have a well established brand or a completely new franchisor, the nuances of franchisee recruitment and human nature are the same and we have a totally unique recruitment process honed from years of front line experience. Establishing a franchise network required consistent effort, financial commitment and patience because recruiting franchisees is a long term project.
New enquiries are databased as they come in, details of the prospective franchise are issued immediately and then a series of traditional and innovative follow ups moves every enquiry through a specific process. Literally every week a client of Lime Licensing Group recruits a new franchisee and we carefully strike the right balance between persistent and pushy, professional or poor! We don’t believe in large volumes of automatic email follow ups to potential franchisees either!
Lime’s team is proficient in the use of most CRM systems including Salesforce, Zoho, Act! and Daylite and email’s that we send can appear to come directly from your organisation even if we use our own in house CRM system. We also use BT landlines and not voip phones which means our call quality is excellent and the time we spend on the phone is in a quiet environment.
One of the great challenges to overcome when recruiting franchisees is finding suitable candidates. An estimated 1 in 10 enquiries will be eventually appointed as a franchisee by a new franchisor compared to established franchisors who can screen between 50 – 100 enquiries.
The selection process can often be lengthy and time-consuming, and requires the experience and industry expertise of professional franchise consultants to ensure a rigorous high quality standard for recruiting potential franchisees.
Effective screening methods for selecting a suitable franchisee is to assess for:
- Proven business history
- Documented systems
- Effective training
- Security of tenure
- Ongoing support structure
- Membership of relevant accrediting bodies.
It is also essential to look at a candidate’s key personality traits, including:
- Ability to afford the business
- Confidence in the key franchise proposition
- Enjoyment of running the business and following the franchisor system
- Matching of strengths and weaknesses to success criteria
- Rewards meeting their expectations
- Being prepared to work hard and make the business a success
Robust screening is a very necessary part of our consultancy process. Our franchisor clients will be working closely with their franchisees over many years and need to develop strong and trusted business relationships. Many who claim they want to run their own business might not have the confidence and ability, even if they are financially able to buy into the franchise.
A percentage of our time is spent in franchisee meetings with, or on behalf of our clients and we have what we believe to be a friendly informal meeting format that achieves exactly what our clients need from that meeting. By following a structured format in an informal way we get to know the real person who is applying for the franchise and they too get what they need out of that first meeting. We can then summarise how suitable that individual may be and they may or may not progress afterwards..
In any event, your brand is professionally represented and your recruitment pipeline is expertly managed.
Contact us today to find out how to recruit more franchisees.