Franchise Executives – The A team that takes your franchise brand to the next level.

Our Franchise Executives exist to support franchised brands and to bring expertise and practical solutions that make a real difference.¬†You’ll find us to be a friendly and approachable team of franchise executives. Every member of Lime’s team has franchising experience right down to the junior members of our family! We’re professional, conscientious, fair and enjoy the work we do for our wonderful clients. We don’t supply template solutions for you to fill in because your potential franchise is way too special for that everything we do for you is tailored for your brand and your business sector. There is no one size fits all in the franchise industry. Believe us, we know! Instead we advise, consult, and carefully consider what will work for every franchise brand we work with. We take our time and provide well thought through advice and sound judgement.

Franchise Executives that make all the difference

The Lime team are as choosy as you are, so if we don’t feel your brand is suited to franchising we’ll tell you straight. Our clients stay with us for many years so we always take a long term view. By providing a diligent service that firmly establishes a franchise network our measured steps result in solid franchise brands that work for all concerned. There are no get rich quick schemes we are interested in. Lime is perfectly placed to assist franchise brands to grow in key international markets too.

Here’s our team below, we’ve been there and done that and bought all the t shirts. Call us for a free no obligation consultation on 01274 662001.

IMG_1775-e1691580943161 Meet the Team

Andy Cheetham


Andy has a stellar franchising pedigree and is one of the UK's most consistently successful franchise executives. He founded Lime Licensing Group in 2008 after many years within the franchise industry as a multi brand franchisor and has advised around 70 UK franchised brands. Andy is a trusted confidential advisor to many UK franchising entrepreneurs.

IMG_0063-e1691580658531 Meet the Team

Richard Pakey

Managing Director of Lime Licensing Group and Regional Director for Cambridgeshire & Home Counties

Richard joined Lime in 2017 and started running the Cambridgeshire office. After 3 successful years he acquired 50% of Lime Licensing Group and is now cower with Andy Cheetham. A strong self employed background in the licensed optical industry along with sales and marketing and recruitment positions within franchising gives Richard a perfect background to help others excel in a franchised environment.

IMG_1215-e1691581062891 Meet the Team

Kevin Thomas

Regional Director Wales & South West

An experienced sales and marketing executive who joined Lime in 2018 after many years working with a national franchised coffee chain in Cardiff, South Wales. Kevin is a senior member of Lime's executive team with first hand experience of launching, establishing and ultimately selling franchised businesses.

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Patrick Burge

Regional Director, London

Patrick has helped build online and offline businesses in many sectors; including a University of Cambridge tech startup, a family run apparel manufacturing business, with franchisors such as Snap on Tools and The Bodyshop, sport and fitness, printing, coaching and business consulting. He has also helped numerous franchisees get their strategy and funding in place as an advisor on The Government Startup Loan Scheme. For a Lime client, the question is not just about the potential to franchise or license your business, it is about asking what is the best way to grow faster and further, adding long term value for the business, and the longer-term exit strategy?

18c1686d-2f0a-48d9-ab0a-6e8cb3106e61-e1700651978218 Meet the Team

Brendon McHugh

Regional Director - South West England

We're delighted to be able to welcome on board Brendon McHugh, a highly experienced franchising professional who recently exiting a global kitchen franchisor to look after the South West region of the UK and to provide experienced input into our property services brands up and down the country.

Gordon-thumbnail-e1709722713605 Meet the Team

Gordon Anderson

Regional Director - East Anglia & Essex

Gordon has a highly successful background in both franchising and direct sales and was formerly a Sales Director overseeing over 1,000 sales representatives for a national window firm! Looking after East Anglia and Essex, Gordon can assist you whatever brand or sector you are in.

Thumb-IMG_4986-1-e1691580572101 Meet the Team

Matthew Timlin

Regional Director, West Midlands

Matt has a strong commercial local authority background and was formerly responsible for 180 staff so to say he is a natural people person would be an under statement! With strong interpersonal skills and a background that includes specific hands on roles within HR, Employee Benefits, Training and Sports Matt is an asset to any organisation of any size. .

Ross-Fairbairn-Franchise-Consultant-small-e1691580515362 Meet the Team

Ross Fairbairn

Regional Director - North West England

An accomplished multi unit franchising entrepreneur with Subway in the North West of England. Ross joins Lime's senior advisory team bringing with him significant experience from one of the worlds most successful franchise brands.

Rich-e1691580585348 Meet the Team

Rich Fisher

Regional Director - Yorkshire

Rich has a strong background gained in self employment and also more recently across various banks including Lloyds Bank one of the UK's biggest franchise lenders. Rich has a reputation as an astute business planner whose work has satisfied the demands of the UK's top auditors including KPMG & Deloitte.

Carys-scaled-e1691580595572 Meet the Team

Carys Fisher

Franchise Consultant - North East & Teeside

Carys is the youngest Franchise Consultant in the UK. She has recently passed her franchisng exam and is now a Qualified Franchising Professional supporting her fathers activities in the Yorkshire & North East region.

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Oliver Cheetham

Marketing Manager

Following a successful career at a market leading agency working for brands including Smirnoff, Hard Rock Cafe and celebrities including Gok Wan and several Love island celebrities Oli joined Lime in June 2019 to oversee all of Lime's online and offline marketing activities as well as running our marketing agency DevelopingBrands.

18274813_1414692341910787_3042509198682546945_n-e1691581219544 Meet the Team

Rosie Mini Dachshund

Franchise Security Manager

Rosie joined us in Summer 2017 with no qualifications, language skills or ability of any kind. She joined our fast track training scheme and is now a fully qualified security specialist advising the executive team of threats and unwanted visitors. Once accepted she switches persona and is happy to sit on your knee all day whilst keeping a watchful ear open.