UK-Member-Logo-300x134 Brand Licensing

Lime Licensing Group is a Full Service Brand Licensing Agency

In addition to our qualifications in franchising we are also members of Licensing International the global body for licensing professionals.

The 100 most valuable brands in the world are worth $2.55 trillion. Consequently, together this would make them the 6th biggest country in the world by GDP ahead of Russia, Brazil and India. Licensing activities are common amongst these brands. We can teach you how they’ve done it with our expert brand licensing knowledge.

Brand Licensing Agency – minimise risk and extend brand potential

Creating a new brand to bring to market is a huge financial risk. It is also a challenge to the different resources required, from research and development, through manufacturing, sales and marketing, to distribution and logistics.  Invariably, competition will be fierce as the market category will be oversupplied with many of the same or similar products.

The use of a brand licensing agency like us is an effective marketing strategy to minimise much of the risk. It also extends your brand potential by going into new areas of consumer demand and revenue streams. Around 8 in every 10 new products, today are likely to use brand extension techniques to launch products and to drive sales. If your own brand isn’t involved with licensing then you need to consider this route, just as others have done before you.

Product development and marketing strategy

Brand extension or brand stretching is a product development and marketing strategy. It is characterised by owners of brands or well known names who license others to use that same brand in a different product category. The new product, sometimes called a “spin-off”, is aimed at enhancing consumer perception and leveraging brand equity.

Brand licensing is an established method of extending a brand into new categories. It also aims to extend brand meaning and reinforce key brand associations, which can refresh a brand in new ways. Consumers are more likely to buy a product from a brand they trust with a reputable name. A company can increase their product range to gain a larger market share and competitive advantage.

An outsourced Brand Licensing Agency

When you engage with us our focus is on brand stretching and brand extension techniques. This means we employ elite licensing strategies that establish your brand in new markets and categories. Licensing your brand to others allows you to mine new revenue streams with other organisations whoa re dominant in other sectors. Those organisations are better placed to exploit their routes to market than you are. Our brand licensing agency can create a true win-win but it requires expert input from us at the outset.

Lime Licensing Group is a full-service agency, that means that we can help and assist at every point of your journey as a licensor. Choose us for a simple project or rely on us to manage the whole department under your supervision. As experts in brand licensing, we’re able to guide you through every step of the process from brand licensing sales to brand management,  collecting royalties and detecting and dealing with counterfeit products.

A team of Licensing ExpertsBrand-Licensing-Award-2021-300x157 Brand Licensing

Our Brand Management skills are unique in the industry. This is because as business owners ourselves we fully understand the anxiety and risk that goes with it. So you’ll be in good hands with Lime and our glowing references will confirm that. Lime’s history in brand licensing stretches back to the early nineties when we represented cartoon super star Scooby Doo in a range of greeting cards and gift wrap directly supplying many of the UK’s biggest retailers as a result.

Lime has considerable expertise in the closely allied field of franchising. As a result we have been able to develop, over many years, a blueprint that is totally unique to us. Our clients have all the characteristics of the elite operators in both the licensing and franchising worlds. By keeping a flexible approach, Lime probably has no two agreements that are the same with any client.

You’ll find us at many of the events organised by the Licensing International, the industry’s governing body. Furthermore, our executive team also attends many key brand licensing events around the UK in person and virtually. We follow best practice and the code of ethics and operation of all the major bodies in the Licensing world.

The world of licensing is truly international. Come and have a drink with us at a licensing event or contact us about brand licensing today.