Lime Licensing is a Full-Service Brand Licensing Agency – Find Out

Lime_Awards_Graphic_1200x628pixels-2-300x158 Brand Licensing

Award Winning Licensing Agents


The 100 most valuable brands in the world are worth $2.55 trillion. Consequently, together this would make them the 6th biggest country in the world by GDP ahead of Russia, Brazil and India. Licensing activities are common amongst these brands. We can teach you how they’ve done it with our expert brand licensing knowledge.

Brand Licensing Agency – minimise risk and extend brand potential

Creating a new brand to bring to market is a huge financial risk. It is also a challenge to the different resources required, from research and development, through manufacturing, sales and marketing, to distribution and logistics.  Invariably, competition will be fierce as the market category will be oversupplied with many of the same or similar products.

The use of a brand licensing agency can be an effective marketing strategy to minimise much of the risk and extend brand potential into creating new areas of consumer demand and revenue streams. Around 8 in every 10 new products, today are likely to use brand extension techniques to launch products and to drive sales.

Product development and marketing strategy

Brand extension or brand stretching is a product development and marketing strategy, in which, a product with a recognised or well-known image uses the same brand name in a different product category. The new product, sometimes called a “spin-off”, is aimed at enhancing consumer perception and leveraging brand equity.

Brand licensing is an established method of extending a brand into new categories. It also aims to extend brand meaning and reinforce key brand associations, which can refresh a brand in new ways. Consumers are more likely to buy a new product from a brand they trust with a reputable name, and the company can increase product range to potentially gain a larger market share

Brand Licensing – Full Service Agency

When you engage with us our focus is on brand stretching and brand extension techniques. This means we employ elite licensing strategies that establish your brand in new markets and categories. Licensing your brand to others allows you to mine new revenue streams with other organisations. Those organisations are better placed to exploit their routes to market than you are. Our brand licensing agency can create a true win-win but it requires expert input from us at the outset.

Lime Licensing Group is a full-service agency, that means that we can help and assist at every point of your journey as a licensor, choose us for a simple project or rely on us to manage the whole department under your supervision. As experts in brand licensing, we’re able to guide you through every step of the process from brand licensing sales to brand management and collecting royalties.

A team of Licensing Experts

Our Brand Management skills are unique in the industry. This is because as business owners ourselves we fully understand the anxiety and risk that goes with it. Since 1991 though that’s all that what we’ve done. So you’ll be in good hands with Lime and our glowing references will confirm that.

Lime has considerable expertise in the closely allied field of franchising. As a result we have been able to develop, over many years, a blueprint that is totally unique to us. Our clients have all the characteristics of the elite operators in both the licensing and franchising worlds. By keeping a flexible approach, Lime probably has no two agreements that are the same with any client.

You’ll find us at many of the International Licensing Industry Merchandisers Association (LIMA). Furthermore, our executive team also attends many key brand licensing events around the UK. We follow best practice and the code of ethics and operation of all the major bodies in the Licensing world.

The world of licensing is truly international. As a result there are numerous events throughout the world concerned with Brand Licensing including the following:

Come and have a drink with us at a licensing event or contact us about brand licensing today.