Question 1: How many of your current staff are experts in brand licensing? Answer – probably none.
Question 2: How many great brands never consider licensing their name to others? Answer – Quite a lot!
Question 3: Why don’t all Brand Owners create a licensing programme? Answer – You’ve got us on that one!
We’re very well known for our franchising pedigree with numerous market leaders as clients, however our roots lie in brand name licensing and we have floated in and out of this niche sector throughout our commercial lives. We set up a licensing deal with Scooby Doo a while back which saw the loveable super sleuth and his friends on a range of greeting cards sold the length and breadth of the country. We have also previously set up a licensed distribution networks in the music industry distributing music, video and dvd’s with international music artists including Elaine Page, Tom Jones, Frank Sinatra and the Rat Pack as well as many compilation albums. Our retail distribution of around 10,000 independant outlets gave our licensing clients an amazing platform to expand quickly. So we know a thing or two about licensing and this year Lime Licensing Group is formalising our Brand Name Licensing activities through membership of the international licensing trade association; LIMA.
Check out our pages on this website which provide an overview of brand licensing and feel free to call us with any queries about the prospects for your own brand.